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Pristine and serene are words that best describe one of the most beautiful lakes in America. Yet, Lake Coeur d’Alene in Idaho is just one of 13 magnificent lakes in a mountainous region that includes the towns of Coeur d’Alene, Sandpoint and Hayden Lake. With 5 ski resorts within a short [...]
Want some valuable information to share with your contact database, post on your LinkedIn, facebook, add to your website, tweet and get out to every possible social network you can? Here it is!!! I am posting this again!!! Everytime I post it, I hear back from several veterans and/or family members who had life changing [...]
Photo by Garytnt
One of the best venues to understand the marketing arena is by watching the Superbowl. The Superbowl reaches over 90 million viewers, and the advertisers’ intent is to generate “buzz”, and to firmly establish their position in the marketplace. As luxury real estate marketing and brand strategy consultants, we [...]
As a luxury real estate marketing professional you can distinguish yourself from the competition with a great slogan. The slogan is effective when you can distill in a few words the essence of your brand. How are you distinct from your competition?
In the highly competitive world of auto insurance, there [...]
From the outside looking in Malibu has a very high profile due, in part, to the paparazzi and the media shining a spotlight on its glamorous surface. Certainly, it is known as getaway for many Hollywood celebrities and titans of business. The sitcom, Two and a Half Men takes place here. Even [...]
Actor-director Clint Eastwood once was the mayor of Carmel. Edward Weston and Ansel Adams, two of the most innovative and influential 20th century American photographers lived here. Each of these men are considered true masters in their own right and faithfully represent the rich artistic history that is at the core [...]
In our previous post, we discussed ease of use for the consumers as one of the important keys to enhance your web site. Once the ready minded consumer contacts you, what is your response time? Availability and response time go hand in hand. If both are not in harmony, the consumer [...]
As a luxury real estate marketing professional, it is important to continue to meet the current needs of potential clients on your web site. Luxury real estate sites need to evolve as consumers become more web-savvy, clearer about what they are looking for and more time-starved.
Consumers now expect to instantly find [...]
Another leading trend in the affluent sector that impacts luxury real estate marketing is the growing technology IQ of the affluent consumer. The affluent consumer has become tech savvy, and understands the value of the internet as a source of original knowledge and up to date information.
One of the most effective [...]
From a branding standpoint, there is a huge difference between a trademark and a “Trustmark”. If market leadership is your quest, this distinction is of paramount importance.
Trust is the expectation that promises will be kept. Trust is earned by the demonstration of kept promises. In the context of market leadership trust [...]
I know times are tough, but this one takes the cake. Many agents today are working for the worst commission split in the history of the real estate business. What’s even worse is that in many companies, the agents are competing with each other just for the chance to work for nothing! Here’s how it [...]
Aspen, Colorado has long been considered a world class ski resort that attracts wealthy and famous visitors who seek the Rocky Mountain high life. Yet, the Aspen lifestyle, as described by locals, evokes a deeper, richer story, a story centered on a very strong sense of community that began in the [...]
Brand personality is a concept that you need to pay close attention to as a luxury real estate marketing professional, especially if you want to stand out from your completion in an instant. You only have a nano-second to make an indelible first impression on your target market. Before, you can [...]
Exemplary client service is imperative when marketing luxury real estate if you are intent on gaining or sustaining market leadership. If you are interested in challenging the incumbent market leader you might want to ask some of their clients this question: Are You Being Served?
There are all levels of client service. [...]
In great branding, the expression of the professional’s personality or the company’s personality shines through the brand identity in everything from the logo and slogan, to the website and the design of a store and the packaging, if it is a retail business. Clearly representing your personality in your own brand, [...]
AGBeat has just announced a survey to determine the Best Real Estate Convention and Most Best Speaker of the Year. The survey can be found here. Share your opinion.
Article above is a feed from top Real Estate Blog sites.
Click here to view the embedded video.The following is the live audio from a FavoriteAgent.com Success Team training call held on December 6, 2011. This is the second installment of The Ultimate Listing Presentation. Learn this approach and you will be listing every home for 8% or more while selling your clients’ homes in half [...]
A time of change can also be one of opportunity, but it sometimes takes real work to capitalize on opportunities when they arise. A season of fluctuating interest rates is one opportunity that can make a real difference for consumers, and it is a time when real estate agents can do their customers a real [...]
Co-branding is a marketing arrangement between one or more brands. The idea is to act in cooperation in a way that combines the strength of the brands. It is also a way to differentiate products and services in a highly competitive marketplace. It is an excellent strategy that is underutilized by [...]
“All You Need is Love”– Lennon-McCartney
“All you need is love. But a little chocolate now and then doesn’t hurt–Charles M. Schultz, Creator of “Peanuts”
As a luxury real estate marketing professional, emotional branding can sharply differentiate you from your competitors. First you need to romanticize your marketplace. Then, you need to create the perfect [...]
Here is a quick personal branding quiz:
What is most important when crafting your persional brand?
Self expression
Designing to meet the aethetic expectatons of your target market
Capturing attention with the WOW factor!
Standing out from your competition
All of the above
If you answered (5), all of the above, you are correct. Creating a personal brand is truly a [...]
As a luxury real estate marketing professional, it is important that you get your marketing message laser sharp. You must speak to your target market in a language that they understand using words that resonate precisely with their mindset. The faster you can communicate your extraordinary promise of value in a [...]
We’ve all seen the giant impact that mobile technology has had on our industry and continues to have as the years pass by. I saw this great infographic the other day and it reminded me entirely of how technology evolves to dramatically over the years. Sometimes it’s fascinating to look back at a device which [...]
We began this article series on 50 Top Luxury Real Estate Markets in the USA in Santa Barbara, California and its adjacent wine country, the Santa Ynez Valley. But, the Santa Barbara Region is only one of the four regions that comprise California’s Central Coast which begins just north of Los [...]
Click here to view the embedded video.The following is the live audio from a FavoriteAgent.com Success Team training call held on November 15, 2011. Continuing on the previous sessions, Becoming a Mega-Producer first covers building your own “money machine” and then moves into leveraging that machine into an empire.
I also discuss how to expand beyond [...]
Click here to view the embedded video.Probably the most important topic when it comes to converting internet business, the following video is the live audio from a FavoriteAgent.com recorded training call held on November 8, 2011. In it I am teaching our LCM Success Team on the real estate buying cycle and how understanding it [...]
Click here to view the embedded video.This video was recorded live on November 8, 2011 directly from a Success Team Q&A session. In this call, agents from all across the US and Canada engage in a mastermind session where we discuss problems facing agents today. This is the kind of stuff you can’t get in [...]
No-Tech marketing can pack a bigger wallop than internet marketing. As a luxury real estate marketing professional it is important to have a balance of high-tech and no-tech marketing, as part of your strategy to achieve top-of-mind status in your marketplace. Here are two examples.
Gelson’s Market Santa Barbara
Gelson’s [...]
Robert Redford founded the Sundance Film Festival in Park City, Utah in 1979. Since then it has grown to become the largest film festival for independent film makers in the world. Two years later Deer Valley opened. This grand ski resort was destined to became a 2002 Winter Olympics venue site. [...]
As a luxury real estate marketing professional you have to identify the luxury brand personality of your marketplace and make sure it is harmonious with your personality. If it is a match, then it will be a match made in heaven as those with similar likes will be attracted to you. [...]
All Saints Store in Santa Monica
In luxury real estate marketing, it is of paramount importance to come up with the right name for your business. One of the traditional rules of branding has been to keep a name short because they are easy to remember, and easy to spell! As the [...]
In Part 3 of this series, we used pottery as a metaphor for the three keys of luxury real estate marketing for personal branding: Define. Align. Refine! We recommend Self-definition (Part1) and Personal Alignment (Part 2) as preparation for defining Your Unique Selling Proposition (Part 4). This is akin to [...]
FOR IMMEDIATE RELEASE
Dave Beson Seminars Announces Alliance with RealOrganized, Inc.
Salt Lake City, Utah (November 1, 2011) – Pinnacle Quest Consulting today announced that it has agreed to an alliance between its Dave Beson Seminars division and Windsor, Colorado-based RealOrganized, Inc. Under the terms of the agreement, Dave Beson’s complete LetterWriter library will be made available [...]
Your Unique Selling Proposition
This is Part #4 of our blog series on the Three Luxury Real Estate Marketing Keys for Personal Branding. Define. Align. Refine!
In Part 1 we covered self-definition as the starting point for creating a personal brand. In Part 2 we explained the importance of personal alignment. In Part 3 we demonstrated [...]
Photo by Alexa Sklar, Dreamstime.com
What comes to your mind when you think about team spirit? High morale? Esprit de corps? If you have ever been on a winning team, whether it was in sports, in business or any co-created project you know how it feels to maintain your belief in a goal, [...]
Click here to view the embedded video.The following video is the live audio from a FavoriteAgent.com recorded training call held on October 27, 2011. In it I am teaching our LCM Success Team on the subject of Advertising, beginning with determining your budget per lead, calculating your cost per lead, and finally evaluating various advertising [...]
CENTERING
This is Part #3 of a new blog series on The Three Luxury Real Estate Marketing Keys for Personal Branding. Define. Align. Refine!
Pottery, as an art form, clearly illustrates the principle of feeling centered which is the by-product of the process of self definition and personal alignment covered in previous [...]
Personal Alignment
This is part #2 of our blog series on The Three Luxury Real Estate Marketing Keys for Personal Branding. Define. Align. Refine!
The second key of successful luxury real estate marketing after Self-Definition is personal alignment. Alignment as defined by Webster’s Dictionary is “the proper positioning or state of adjustment of parts in [...]
Self-Definition
This is Part #1 of a new blog series on The Three Luxury Real Estate Marketing Keys for Personal Branding: Define. Align. Refine!
For luxury real estate marketing professionals the process of self-definition is the starting point for creating a personal brand. In subsequent posts in this series we [...]
Click here to view the embedded video.This video was recorded live on October 25, 2011 directly from a coaching call open question and answer session. In this call I cover a number of questions like, “Where do you get listing leads?”, “Should I email customers?”, “Prospecting statistics.” and many others. During the call, my wonderful [...]
Click here to view the embedded video.The following video is the audio from a FavoriteAgent.com recorded training call held on October 20, 2011. In it I am presenting to roughly 100 agents on the subject of Business Planning.
I also recommend the following supporting articles for your review on the same subject:
Building Your 2011 Business [...]
Kauai – The Garden Island
Elvis was married here in Blue Hawaii. Speilberg filmed Jurassic Park here. The magnificent scenery of the Garden Island of Kauai has been the backdrop for countless other famous films including South Pacific, King Kong and even Avatar. We asked the top luxury real estate marketing professionals who [...]
Here is success secret that you can apply not only to marketing luxury real estate, but to all aspects of life, as well. It is an essential pillar of what we call the inner game of market leadership.
There are two types of action: effortful action and inspired action. One is definitely [...]
This is the beginning of a new article series for luxury real estate marketing professionals who have embraced the personal quest of gaining or sustaining market leadership. Here we cover the “inner game” of market leadership.
We have all heard or experienced firsthand that winning the game of golf or tennis, or [...]
Stefan Swanepoel presents a webinar with tips on buying international real estate at The Economist’s Fine Properties Fair – online October 18th. Chat with numerous real estate experts and get information on global properties you might not find anywhere else.
Economist Fine Properties
Also browse a collection of unique second homes, vacation estates and luxury rentals [...]