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Here is a quick personal branding quiz:
What is most important when crafting your persional brand?
Self expression
Designing to meet the aethetic expectatons of your target market
Capturing attention with the WOW factor!
Standing out from your competition
All of the above
If you answered (5), all of the above, you are correct. Creating a personal brand is truly a [...]
As a luxury real estate marketing professional, it is important that you get your marketing message laser sharp. You must speak to your target market in a language that they understand using words that resonate precisely with their mindset. The faster you can communicate your extraordinary promise of value in a [...]
We’ve all seen the giant impact that mobile technology has had on our industry and continues to have as the years pass by. I saw this great infographic the other day and it reminded me entirely of how technology evolves to dramatically over the years. Sometimes it’s fascinating to look back at a device which [...]
We began this article series on 50 Top Luxury Real Estate Markets in the USA in Santa Barbara, California and its adjacent wine country, the Santa Ynez Valley. But, the Santa Barbara Region is only one of the four regions that comprise California’s Central Coast which begins just north of Los [...]
Click here to view the embedded video.The following is the live audio from a FavoriteAgent.com Success Team training call held on November 15, 2011. Continuing on the previous sessions, Becoming a Mega-Producer first covers building your own “money machine” and then moves into leveraging that machine into an empire.
I also discuss how to expand beyond [...]
Click here to view the embedded video.Probably the most important topic when it comes to converting internet business, the following video is the live audio from a FavoriteAgent.com recorded training call held on November 8, 2011. In it I am teaching our LCM Success Team on the real estate buying cycle and how understanding it [...]
Click here to view the embedded video.This video was recorded live on November 8, 2011 directly from a Success Team Q&A session. In this call, agents from all across the US and Canada engage in a mastermind session where we discuss problems facing agents today. This is the kind of stuff you can’t get in [...]
No-Tech marketing can pack a bigger wallop than internet marketing. As a luxury real estate marketing professional it is important to have a balance of high-tech and no-tech marketing, as part of your strategy to achieve top-of-mind status in your marketplace. Here are two examples.
Gelson’s Market Santa Barbara
Gelson’s [...]
Robert Redford founded the Sundance Film Festival in Park City, Utah in 1979. Since then it has grown to become the largest film festival for independent film makers in the world. Two years later Deer Valley opened. This grand ski resort was destined to became a 2002 Winter Olympics venue site. [...]
As a luxury real estate marketing professional you have to identify the luxury brand personality of your marketplace and make sure it is harmonious with your personality. If it is a match, then it will be a match made in heaven as those with similar likes will be attracted to you. [...]
All Saints Store in Santa Monica
In luxury real estate marketing, it is of paramount importance to come up with the right name for your business. One of the traditional rules of branding has been to keep a name short because they are easy to remember, and easy to spell! As the [...]
In Part 3 of this series, we used pottery as a metaphor for the three keys of luxury real estate marketing for personal branding: Define. Align. Refine! We recommend Self-definition (Part1) and Personal Alignment (Part 2) as preparation for defining Your Unique Selling Proposition (Part 4). This is akin to [...]
FOR IMMEDIATE RELEASE
Dave Beson Seminars Announces Alliance with RealOrganized, Inc.
Salt Lake City, Utah (November 1, 2011) – Pinnacle Quest Consulting today announced that it has agreed to an alliance between its Dave Beson Seminars division and Windsor, Colorado-based RealOrganized, Inc. Under the terms of the agreement, Dave Beson’s complete LetterWriter library will be made available [...]
Your Unique Selling Proposition
This is Part #4 of our blog series on the Three Luxury Real Estate Marketing Keys for Personal Branding. Define. Align. Refine!
In Part 1 we covered self-definition as the starting point for creating a personal brand. In Part 2 we explained the importance of personal alignment. In Part 3 we demonstrated [...]
Photo by Alexa Sklar, Dreamstime.com
What comes to your mind when you think about team spirit? High morale? Esprit de corps? If you have ever been on a winning team, whether it was in sports, in business or any co-created project you know how it feels to maintain your belief in a goal, [...]
Click here to view the embedded video.The following video is the live audio from a FavoriteAgent.com recorded training call held on October 27, 2011. In it I am teaching our LCM Success Team on the subject of Advertising, beginning with determining your budget per lead, calculating your cost per lead, and finally evaluating various advertising [...]
CENTERING
This is Part #3 of a new blog series on The Three Luxury Real Estate Marketing Keys for Personal Branding. Define. Align. Refine!
Pottery, as an art form, clearly illustrates the principle of feeling centered which is the by-product of the process of self definition and personal alignment covered in previous [...]
Personal Alignment
This is part #2 of our blog series on The Three Luxury Real Estate Marketing Keys for Personal Branding. Define. Align. Refine!
The second key of successful luxury real estate marketing after Self-Definition is personal alignment. Alignment as defined by Webster’s Dictionary is “the proper positioning or state of adjustment of parts in [...]
Self-Definition
This is Part #1 of a new blog series on The Three Luxury Real Estate Marketing Keys for Personal Branding: Define. Align. Refine!
For luxury real estate marketing professionals the process of self-definition is the starting point for creating a personal brand. In subsequent posts in this series we [...]
Click here to view the embedded video.This video was recorded live on October 25, 2011 directly from a coaching call open question and answer session. In this call I cover a number of questions like, “Where do you get listing leads?”, “Should I email customers?”, “Prospecting statistics.” and many others. During the call, my wonderful [...]
Click here to view the embedded video.The following video is the audio from a FavoriteAgent.com recorded training call held on October 20, 2011. In it I am presenting to roughly 100 agents on the subject of Business Planning.
I also recommend the following supporting articles for your review on the same subject:
Building Your 2011 Business [...]
Kauai – The Garden Island
Elvis was married here in Blue Hawaii. Speilberg filmed Jurassic Park here. The magnificent scenery of the Garden Island of Kauai has been the backdrop for countless other famous films including South Pacific, King Kong and even Avatar. We asked the top luxury real estate marketing professionals who [...]
Here is success secret that you can apply not only to marketing luxury real estate, but to all aspects of life, as well. It is an essential pillar of what we call the inner game of market leadership.
There are two types of action: effortful action and inspired action. One is definitely [...]
This is the beginning of a new article series for luxury real estate marketing professionals who have embraced the personal quest of gaining or sustaining market leadership. Here we cover the “inner game” of market leadership.
We have all heard or experienced firsthand that winning the game of golf or tennis, or [...]
Stefan Swanepoel presents a webinar with tips on buying international real estate at The Economist’s Fine Properties Fair – online October 18th. Chat with numerous real estate experts and get information on global properties you might not find anywhere else.
Economist Fine Properties
Also browse a collection of unique second homes, vacation estates and luxury rentals [...]
Photo by Wellesenterprises
When you’re hot you’re hot. When you’re not, you’re not! So is the the world of personal branding as a public figure. But, when you are not hot, how do you make a comeback? Your reputation is at the core of your brand value as a luxury real estate [...]
As a luxury real estate marketing professional, what is a surefire way to to challenge the entrenched, incumbent market leader in your marketplace or niche therein? This is a similar question that countless international tech companies have been asking as they attempt to challenge Apple in the category of tablet [...]
Photo Courtesy of Apple
Steve Jobs exemplified the power of visionary leadership. He brought Apple from the brink of bankruptcy to the pinnacle of success, the leading technology company in the world. No one in the realm of business has personified our favorite motto better than Steve: ‘The Unabashed Pursuit of Market [...]
Let me ask you a question. Have you ever received a call from a potential customer who wanted information about a listing? Of course you have. Do you remember how you go through that little verbal tap-dance just to try to get the customer’s phone number, so you have a lead to work? Maybe you [...]
Here are the 3 symptoms of a brand identity crisis. If you are experiencing any of these symptoms as a luxury real estate marketing professional it might be happening to you!
You cannot define precisely how you are different and better than your competition.You cannot instantly communicate your extraordinary promise of [...]
THE BIG ISLAND
On the West Coast you have the Beverly Hills “Golden Triangle” with Rodeo Drive running through it. Across the Pacific Ocean, on Hawaii’s largest and geologically youngest island, you can find the Kohala Coast, also known as the “Gold Coast”. You may not find extensive high-end shopping here, but [...]
It is interesting to consider that some luxury real estate marketing professionals are struggling to build a momentum of business while others are feeling overwhelmed trying to manage the abundance of business that they have attracted. Each feels out of control, but in different ways. Both feel like their business is [...]
After publishing my last two articles, I received a lot of emails about our plans to begin licensing our technology only to our coaching students. Most have gone on and asked me about our coaching services. Well, over 100,000 agents have taken one of my online courses in the last seven years, and many have [...]
I received a phone call last week from one of my readers who was calling to ask me for advice. He was surprised when I answered my own phone and even more surprised at the advice I gave him. But I’m getting ahead of myself.
My caller had a dilemma: Which company should he go with? [...]
Many people associate luxury real estate with the extravagant lifestyles of the rich and famous, with conspicuous consumption, creature comforts and sheer opulence. Although, this side of luxury can definitely be found on the Hawaiian Islands, there is a deeper, transcendent story of affluence to be discovered here. It can [...]
Photo by Falcon 1708
Perhaps the most important business skill that you can cultivate as a luxury real estate marketing professional is listening. This does not only mean giving your clients your full attention in order to understand their needs. It also means listening to your own intuition and paying attention to [...]
Time and again we remind luxury real estate marketing professionals that focus is the name of the game. Becoming an expert in a particular niche and becoming identified with that niche in the minds of your target market equals power.
However, focus is perhaps one of the most widely misunderstood concepts in [...]
Last week I invited you, my readers to participate in a “State of the Industry” survey. Many of you participated — in fact, enough of you did that we had a statistical confidence level of 95.5% with only a 4.5% margin of error. In other words, our survey results are more accurate than most of [...]
The National Association of Realtors® is busy convincing us that the real estate market has turned a corner and business is looking up for agents all across the country… “Home sales are actually up from this time last year!” they remind us. ”Affordability is at an all time high!” they try on us. However, the [...]
Big Ben
The Key to Winning the First Moment of Truth:
Make an Indelible First Impression
We all know that referrals are the best source of new business in your luxury real estate marketing practice. For someone to refer you, you must have made a strong positive impression, an indelible impression because you have [...]
As a luxury real estate marketing professional intent on gaining or sustaining market leadership, it is important to understand a marketing term that brand experts call “the moment of truth”. There are actually five moments of truth that your clients experience in relationship to doing business with you. If you do [...]
The Dancing House – Frank Gehry, Architect Photo © Steve Coleman
The Mindset of Resiliency
If you are waiting for the economy to rebound so that your luxury real estate marketing practice can recover from the doldrums, you might consider trying a more proactive approach: Go fishing where the fish are biting! In Part [...]
Every so often, in the course of writing the Language of Luxury Blog, we pause to reflect on the meaning of the word luxury. One definition of luxury can be summed up in the word, “rare”. When something is rare and beautiful it is uncommon, unusual, exceptional, atypical, extraordinary or singular.
That [...]
Okay, it’s official. After Friday’s number was announced we can now all say out loud what we’ve already known in our gut: The double dip recession has arrived given the two consecutive quarters of negative GDP growth. Some economists say that the original recession, although technically interrupted, never really ended.
Our government’s failure to resolve the [...]
Pricing a luxury home to sell in a buyer’s market can be one of the most challenging experiences of a luxury real estate marketing professional. It is tempting to get swept away by the allure of listing glamorous properties, those estates with the highest price tags. Sure, when they sell the [...]